Want to create professional videos that impresses your audience / followers? It’s easier than you might think.
Achieving a professional look is about technique and tools, but you don’t need to drop a fortune on expensive equipment for it – chances are good that you can make great videos with whatever you’ve got right now, just by paying attention to a few key details.
1. Lights, Lights, Lights...
Lighting makes a huge difference in the quality of a finished professional video, so make it one of your top priorities during filming. If you don’t use enough properly-placed light, your video will probably look amateurish, even if it’s great in every other way.
If you’re filming indoors, you will need to be more intentional about the types of lights you use and where you place them. Avoid overhead lighting – it can cast unflattering shadows on your subjects’ faces. Windows are a good natural light source but if you don't have access to a window; you can also use a large lamp or two to cast the type of light you want. So, before you set up your light sources, consider the effect you want to create in your finished video.
2. Use a Clean Background.
Nothing looks less professional than a messy or distracting background. One easy way to get a professional look for your video is to use a solid-colored background.
A wall or a large sheet of backdrop paper are good options. Just make sure your subject stands several feet away from the backdrop to avoid shadows on it.
It’s also a good idea to shoot a video in a “professional” environment: the place where you actually work or spend time.
3. Prioritize Good and Clear Audio.
Your audio quality is actually more important than your professional video quality. Most people are willing to watch a video that’s not shot in HD or that’s even a little grainy, as long as everything else about it is good. But fuzzy, indistinct audio is usually enough to make anybody hit the “back” button within a few seconds of starting to play a video.
Because audio matters so much, a good microphone is the first piece of equipment you should invest in.
Capture clear audio by putting your microphone as close to the subject as possible.
4. Avoid Unsteady Footage.
Shaky footage will make any professional video look like a home movie (and it can make your viewers feel seasick, to boot). It’s hard to hold a camera completely steady, use a tripod on a sturdy surface.
The more professional your videos look, the more your brand will benefit from them. And, while making professional-looking videos does take some practice and know-how, it isn’t magic or something you need to study for years. You can step up the quality of your next video dramatically just by applying the basic techniques listed in this article.
Over to you! Which of these tips are you going to try first?